HelloFresh vs Grocery Shopping

Last Updated on May 24th, 2023

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In recent years, delivery services have been on the rise. Due to the covid-19 pandemic, it is common for families to choose meal delivery and even grocery delivery over going to a restaurant or supermarket.

Meal kits, which were popular pre-pandemic, are also becoming more commonplace for receiving groceries and meals. However, this begs the question of which is better.

Below is an analysis of the qualities, features, and price ranges of grocery shopping and the meal kit delivery service HelloFresh. We’ll give you the pros and cons of each and judge which is best when it comes to quality and value for your dollar.

Woman with a mask on buying fruits - HelloFresh vs Grocery Shopping

Which One has a Better Quality?

HelloFresh has different meat and produces suppliers for each of its locations across the United States and several other countries.

For this reason, someone using HelloFresh in California may have a different experience than someone using HelloFresh in Alabama.

The quality of HelloFresh ingredients varies depending on a few factors:


  • Location of suppliers
  • Shipping time and delay
  • Quality issues


Different suppliers may have different standards and packing practices. Therefore, there is no guarantee that every food supplier will have the same quality when it comes to their food.

Events like shipping delays can affect the freshness of food. For example, if ingredients are in the box too long due to a delay, it is possible the food inside the package could start going bad.

HelloFresh will often alert the customer if the box will arrive too late and won’t be usable.

Of course, occasionally, less-than-fresh ingredients are sent among the ingredients in the meal kit box. These ingredients can range from slightly wilted veggies to full-blown spoiled meat.

When grocery shopping, the quality of ingredients is up to the shopper. Supermarkets keep produce and meat as fresh as possible by checking dates on labels, frequent restocking, and keeping fresh food refrigerated.

However, it is still possible to find spoiled produce and mishandled meats at the grocery store, and it is up to the shopper to make sure they are doing their due diligence when picking produce and meat.


Which One has Better Features?

One of the best things about HelloFresh is that planning meals and recipes takes effort.

You simply choose the recipes and portions you want for the week and prepare the ingredients that are sent to you.

There’s no portioning out, searching for ingredients, or deciding what to eat on what day. All of that is already done through HelloFresh. As an added bonus, the recipe cards that come with the HelloFresh meal kit are yours to keep.

When grocery shopping, all the planning and prepping have to be done manually. However, this does give you more freedom to control your meals and decide what you eat depending on your personal tastes.

With grocery shopping, portioning is up to the shopper, but this does help to avoid too few portions or portions that are too big. With a meal kit, portions are up to the company.

Overall, the benefits of the features are up to you. If you are short on time and want to make meals without all the fuss, HelloFresh is convenient. If you like to have control over your meals and portions, grocery shopping is best.


Pros & Cons: HelloFresh vs Grocery Shopping?

There are pros and cons to both HelloFresh and grocery shopping. So let’s start with HelloFresh.



  • Convenient for cooking and planning meals
  • Delivered right to your door
  • Different recipes to choose from every week
  • Less food waste because of controlled portions




  • High shipping cost ($10.99 per box)
  • Quality can be hit or miss
  • The $8+ per serving can be costly for some families


Now, the pros and cons of grocery shopping:




  • Full control over ingredients quality
  • Portions can be as big or small as you like
  • Fully customizable meal options, including diet restrictions




  • More time spent planning and prepping meals
  • Fuel costs for traveling to the supermarket
  • More food waste when portions aren’t planned properly


Price Range: HelloFresh vs Grocery Shopping

HelloFresh provides different meal plans for different family sizes and based on the servings a subscription wants.

Meal plans start at $7.99 and go up to $11.99 depending on the number of people in the plan and the number of recipes per week.

There are many meal options. You can choose from:


  • Veggie centered
  • Pescatarian
  • Meat and veggie
  • Family-friendly
  • Quick and easy
  • Fit and wholesome


In the grocery store, prices have a very wide range. Depending on a shopper’s budget, cheap store-brand items can be switched out for brand-name and gourmet ingredients.

In the grocery store, it is all up to the shopper. With HelloFresh, there is a specific price range outlined depending on the factors mentioned above.


Final Verdict: HelloFresh vs Grocery Shopping

Overall, there are advantages to both options. While HelloFresh entices buyers with its convenience and curated recipe boxes, grocery shopping empowers buyers to choose their own destiny when it comes to meal making.

Depending on the buyer’s needs, HelloFresh is the perfect way to save time in the kitchen by having boxes of fresh ingredients delivered right to your door, along with delicious recipes that you can use long after the ingredients run out.

Grocery shopping is great for those who have enough time to handpick fresh ingredients and plan meals that fit their tastes and needs.

For those low on time with the money to pay for ingredients, choose HelloFresh. However, if you want more control over your meals and you have time, go grocery shopping. Final verdict: choose what is best for you.

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